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Reporting to the Head of Marketing, the Marketing Manager will collaborate will develop and implement marketing strategies and key messages towards the target audience
This role will be responsible for marketing communication function with strong focus on event.
Provides direction, advice, and action planning input to aid management's implementation of strategic planning including customer care and operating efficiencies;Continually guides management staff in meeting business objectives, standards of performance and service / operational cost controls.
The Director of Events & Activation's will be responsible for bringing the two events and activation's teams together. The events team is on site organising various events and activities throughout the year and the activation team travels across the kingdom to generate awareness.
依据品牌发展规划,策划、制定品牌活动方案,准确、高效、高品质的实施执行,以确保水井坊通过线下活动的方式,树立品牌形象、建立高品质的线下触点,搭建出良好的品牌体验、宣传平台,培育及促进目标消费者对品牌及产品的认知度、好感度、推荐度、忠诚度。
针对博物馆,品牌行客户以及消费者,设计品牌体验内容,包括品牌互动点,品牌体验亮点,执行SOP
负责全面计划、安排、管理市场部工作包含组织展会,品鉴会; 负责制定年度推广计划,领导实施有突破性的消费者计划(包括线上,线下和通路市场的计划)
Competitive SalaryOpen work environment
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