Brand Manager jobs in Marketing

确定品牌在新市场的定位
通过营销手段增加新产品上市后的销量

市场一号位

This role will be responsible for creating solutions for retail channels and customer experience

Define and guide the country brand strategy consistent with the international brand positioning and the country's priorities to contribute to continued growth of the brand and the consumer relationship.

梳理品牌定位，根据品牌定位和产品定位结合市场需求制作并运营内容，以内容为驱动力提升销售和品牌势能。

负责对全市场的各类 IP 进行全面分析，了解其潜在价值和市场定位。根据 IP 的特点、目标受众以及市场趋势，制定具有针对性的长期和短期运营策略。

参与行业研究项目，为研发新产品，新战略搜集一手和二手数据，支持业务决策;
主导个案/专项消费者研究项目，对产品口味/宣称/功效进行验证和支持

根据公司战略和中长期发展规划，明确公司品牌定位，组织制定和规划实施公司品牌发展策略及各阶段品牌推广计划，以确保公司品牌推广与发展目标的实现，包括行业发展趋势剖析，竞品调研，品牌年度日常营销推广，媒体公关，品牌形象搭建，品牌故事包装，线下活动推广等。

一个品牌传播战略职位，旨在协调带领包括媒体传播与社交传播团队和外部供应商，以实现品牌的整合营销目标。该职位需要负责品牌传播策略规划、传统媒体与数字营销策划与落地等多个方面的工作

引领企业在产品及品牌层面再次做出飞跃并向国际化深度靠拢

该职位负责全渠道营销，制定渠道策略以及进行渠道管理

We are searching for a talented and experienced Brand PR Manager - Crisis Management to join our high potential team. As a pivotal member, you will play a crucial role in developing and executing comprehensive brand publicity strategies, ensuring their effective implementation across various platforms.

As the Marketing Creative Director on the Publishing Team, you will partner with our game publishing leads,brand manager, local publishing partners to create content that introduces players to our game,helps them understand what to expect from their gameplay experiences,and gets them excited to play more.