SINGAPORE, 14 October 2015 - On Wednesday 7 October at the Social RecruitIn London conference, PageGroup was awarded ‘World’s Most Socially Engaged Recruitment Agency’ on LinkedIn. The conference recognised the Top 25 socially engaged companies in the recruitment industry, with PageGroup coming out on top for its dynamic social presence on its three LinkedIn pages; Page Executive, Michael Page and Page Personnel. “Companies like PageGroup run highly targeted marketing campaigns on LinkedIn, based on regionally-focused content plans. They identify what their audiences care about, and target content accordingly. The more specific the content, the more likely your key audience will find value in it and engage with it,” wrote Angela Bertolo, Senior Marketing Manager at LinkedIn, on the company’s blog. To determine the rankings, LinkedIn analysed a range of metrics including social reach, employee engagement and interactions, talent brand and content marketing power on LinkedIn. Company page followers, employee activity on LinkedIn, and use of company status updates were also key factors in driving social engagement. Gary James, Regional Managing Director, Asia Pacific, PageGroup, said, “We are extremely proud to receive this accolade from LinkedIn. In today’s increasingly connected world, leveraging LinkedIn as a platform to share relevant content such as industry insights, hiring trends, career advice and job advertisements helps us raise our profile. At PageGroup, we strongly encourage our employees to use LinkedIn and be our advocates. As part of our ongoing content and communications strategy, we seek to constantly engage with our target audiences and add value to their business and career growth.”
