Having a clear set of values for your business is beneficial for several reasons. Often, smaller businesses can struggle to attract top talent when in competition with large blue-chip organizations.

However, a strong and true company mission statement can promote a business in a way which may resonate with a professional’s personal values. It can therefore draw top talent away from the competition, no matter the business size.

What is a Company Mission Statement?

A company mission statement is a short summary of the goals and purpose of a business. It is a sure-fire way to put your business’ vision out there for the world to see. It will give you the opportunity to outline your business values and how your company runs. Potentially, this can attract new top talent from your competitors or persuade new talent on the market, such as recent grads or students, to work for your business.

How to Write a Company Mission Statement

Your company mission statement is a great way to showcase your business as it stands now and how you want it to look moving forward. There is no one-size-fits-all solution or guide to writing a company mission statement, but there are some great ways to figure out what works for you. Consider your business, sector, and current teams to plan out how you want your company mission statement to look and feel.

Here are some other tips on how to write a company mission statement:

  • Make sure you use your brand voice—the tone and verbiage that comprises all of your organization’s communications.
  • Take your time. This is one thing that shouldn’t be rushed, as it is so important for your business and your brand.
  • Have a champion to run the project. A member of senior management should work together with the CEO to decide what should be included in the mission statement. This will ensure that you are getting across the group message from the head of the business.
  • Include the basics of what your company offers and why.
  • Include the business’s core values.


Make sure you are clear before, during, and after writing the company mission statement that you are portraying your company accurately and efficiently. This can show potential candidates whether they fit with your cultural values and will be well suited to work for your business.

Company Mission Statements and Recruitment

It is important to treat your company mission statement as a direct advertisement of your business. It should be explanatory, enticing, and appealing to your audience. Not only should it outline to the world what your company does and stands for, but it is also a great tool for recruitment.

Ensuring that anyone who comes across your website or brand recognizes it is key to spreading the word about your organization, and potentially encouraging people to work for you. These days, it is very important for hiring managers to ensure that the candidate they are interviewing is a good fit for the company. If you hire a candidate who isn’t suited to your working environment, they may not last very long in the business, which will mean that you end up spending more time recruiting for the role.

If you are looking to recruit for your business, please get in touch with us today, who can help you with this and discuss all your recruitment needs.

Michael Page