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More than ever, Hong Kong professionals are optimistic about joining a Chinese company. That’s according to findings in the recently released 2016 Michael Page Greater China Employee Intentions Report.
Results show that two-thirds of those surveyed would consider the move and 5 percent would strongly consider it. The top reasons given for considering joining a Chinese employer brand were fast company growth, good salaries and great opportunities for long-term career growth.
With more Chinese companies entering the Hong Kong market and looking to expand, there are more opportunities and any unfavourable perceptions about working for one of these companies have been largely eroded.
For example, of the 29 percent who stated a reluctance to work for a Chinese employer brand, the key reasons cited included a perceived lack of benefits. However, many Chinese employer brands have, over the past few years, worked hard to improve on both counts, helping more employees make that positive mental shift from the old generalisations.
For Chinese employer brands hoping to boost their talent attraction and retention strategies further, the report finds that almost half (48 percent) of professionals surveyed would prefer having work-hours flexibility introduced as a benefit. Another 31 percent would also welcome a greater leave allowance.
Looking ahead, we can expect continued growth in the Hong Kong jobs sector as more Chinese brands set up operations in the region, given its reputation as an international gateway and regional financial hub.
To attract the best candidates, Chinese employers will likely have to continue building a deeper employer brand and adopt a strategic approach in showing potential employees the benefits of coming onboard.
The 2016 Michael Page Greater China Employee Intentions report is launching tomorrow. Look out for further coverage here and make sure you download your copy for insights into what the region’s workforce are thinking and doing in the workplace.
Watch this short video and find out how Senior Managing Director of Michael Page and Page Personnel in Greater China, Andy Bentote think about the key differences between market leadership in Hong Kong and Mainland China .
