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负责整个品牌的定位,策略以及推广
The Regional Sales Manager is responsible for managing the Field sales team (Area Sales Executives) on local level including the planning, coordinating of sales activities and goal-setting for field sales.
年度市场策略和计划制定,制定产品线1-3年年度营销日历,规划产品推广策略及上市或营销计划,1-3年产品上下线计划制定,并跟踪执行,确保新品上市节奏Launch campaign的计划、执行、跟踪、评估
市场一号位
As the Country Manager for the imported home furnishing business, you will be responsible for managing and driving retail operations to achieve outstanding business results. You will oversee all aspects of the business within the country, ensuring a seamless customer experience and a strong market presence.
Develop full product categories in APAC region, looking for sustainable growth and long-term client relationshipStrengthen product pillars and orchestrate new product launches using product, market and consumer expertise. Work closely with global and local teams across functionally to initiate Chocolate and Gelato activations and to develop category knowledge and culture within the organization
Develop comprehensive communication strategies that support Corporate purpose, vision, and values.
As a globa sales manager, you would be responsible for revnue and brand growth in the US
This role will be responsible for creating solutions for retail channels and customer experience
根据公司战略发展规划,准确把握公司品牌定位,制定传播策略,计划及目标,并带领团队实现目标。
Define and guide the country brand strategy consistent with the international brand positioning and the country's priorities to contribute to continued growth of the brand and the consumer relationship.
梳理品牌定位,根据品牌定位和产品定位结合市场需求制作并运营内容,以内容为驱动力提升销售和品牌势能。
根据负责地域的顾客需求和产品投入计划,通过跨部门的市场和营销资源的整合,并最终将计划落实到相应市场,推动地域别生意成长
大型国民餐饮品牌-拟上市顺利进行中,知名资方背书寻求食品行业经验丰富的审计一把手加入核心管理团队
Public Affairs and Government Relationshion
根据公司战略和中长期发展规划,明确公司品牌定位,组织制定和规划实施公司品牌发展策略及各阶段品牌推广计划,以确保公司品牌推广与发展目标的实现,包括行业发展趋势剖析,竞品调研,品牌年度日常营销推广,媒体公关,品牌形象搭建,品牌故事包装,线下活动推广等。
根据公司战略目标,统筹制定各电商平台(天猫、小红书、唯品,京东、抖音等)发展规划统筹指导各平台的运营工作,针对不同平台提出有效的运营策略,最终达成营销目标
参与行业研究项目,为研发新产品,新战略搜集一手和二手数据,支持业务决策;主导个案/专项消费者研究项目,对产品口味/宣称/功效进行验证和支持
一个品牌传播战略职位,旨在协调带领包括媒体传播与社交传播团队和外部供应商,以实现品牌的整合营销目标。该职位需要负责品牌传播策略规划、传统媒体与数字营销策划与落地等多个方面的工作