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The definition of a successful marketing professional varies among industries, most employers are looking for specialists with these skill sets, both soft skill and technical, as highlighted below:
Externally
Increasingly, more senior marketing candidates are switching from traditional to newer industries, either from luxury retail to P2P financial services or from consumer goods to trading companies, for example. While these industries may seem unrelated to each other, the fact remains that many share similar target customer groups. Often, employers appreciate the commercial sense that senior marketing candidates possess and trust that they are able use it effectively to win over their target reach.
With the re-shaping of traditional marketing in today’s digital age, employers expect marketing professionals to stay ahead of the curve. Recently a few clients in the B2B sector, including manufacturers and those in traditional electronics, have approached us with new hiring needs like e-commerce marketers and B2C marketing directors. Many of these companies are now looking to launch B2C businesses or e-commerce platforms in order to compliment their traditional business sectors, or sustain and expand their market share.
Internally
Marketing teams in many companies used to be perceived as public “mouthpieces” — after all, they usually promote new brands, plan events, publicise press releases, search for potential new customers, solve competitor disputes and correct public perceptions. In the new era, their role has never been in more demand than it is now. The scope of a marketing team has grown massively and more professionals now need to be able to confront, persuade and engage stakeholders from other teams, departments, subsidiaries, or even legal entities, to achieve the company’s shared goals. Marketing is now truly the business partner to the senior management.
“The ability to stand alone and make an influence” often comes up as a requirement in senior marketing roles when clients talk about the type of background their ideal candidate should have. Gradually, employers are expecting employees to adopt business mindsets. Having commercial accuracy, an analytical and strategic approach, and the executive vision to drive the business forward with various teams in the organisation constitutes basic requirements for MDs or CMOs in the new era of marketing-driven leadership.
About the Michael Page marketing team, Northern China
The team is made up of six professional consultants with rich marketing backgrounds, specialising in industry-focused marketing and digital roles recruitment.
Having a successful track record of over 500 placements in the past eight years, the team focuses on industries including B2C (FMCG, luxury, nutrition, OTC, pharmaceutical, consumer electronics, automotive, consumer durables, education), B2B (business services, publishing, hi-tech, energy, agriculture, manufacturing, IT hardware, property, traditional 4A Agency and boutique firms), and Digital (digital & creative Agencies, entertainment, internet, online interactive solutions, new media, online media, IT software, e-commerce, smart devices and artificial intelligence).
We have successfully recruited for key positions across all marketing functions such as CMOs, marketing VPs, heads of digital and PR/GR directors.
If you would like to have a chat about your career progression or if you are recruiting for a role in your company, please contact us.
