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据公司发展战略,制定公司品牌发展策略和规划,包括行业和竞争对手分析,市场和用户研究,定期对品牌定位和核心用户利益点梳理; 建立公司品牌战略规划、品牌体系以及品牌管理的基础规范、制度、流程,包含品牌管理/定位、品牌视觉、品牌公关与传播;
加入一家具有国际影响力的国内知名服装零售集团独立负责旗下知名运动潮流品牌的线下业务
The role will be responsible for overseeing all aspects of the brand's operations to ensure its continued growth and success in the highly competitive market. You will manage a team of professionals and work closely with other departments to drive business performance and maintain the brand's high standards of quality and customer satisfaction.
It will be responsible for observing, analysing market and category trend and insights, consumer behavior to enble category marketing drive category growth through improving products, portfolio, business operation and overall consumer、customer experience.
The Commercial Director Asia is responsible for the oversight of commercial operations in Asia and the commercial strategy development.
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