快速消费品(FMCG)行业 市场总监职位

作为公司的市场总监, 您将对公司的营销策略制定和落地负责

Overall marketing scope

This role will launch and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.

Drive the marketing and communication strategy for global skincare, makeup and promotional programs to meet the unique needs of Chinese consumers. Responsible for future planning, conceptualization, development and implementation of China-specific collections and new product launches.

• 制定公司的整体市场战略和计划，以确保达成业绩目标；
• 管理市场预算，确保资源的有效配置和有效利用；
• 领导整合营销活动，推动品牌价值提升和业绩达成。

具备品牌建设及发展的眼光，能制定品牌建设的中长期战略规划，并能组织落地执行；
品牌意识强，团队合作意识强，善于跨部门合作，具备管理品牌营销团队的经验

The Trade Marketing Director is responsible for developing and executing trade marketing strategies that drive sales, build brand awareness, and enhance retailer partnerships.

It will be fully responsible for the implementation of category strategy for English label and help category director to build-up solid brand foundation in super-premium segment.

市场一号位，负责整体品牌以及营销全链路工作，带20人团队

作为电商市场总监，您将扮演关键角色，负责规划并执行品牌在主流电商平台（如天猫、京东等）的整体市场营销策略，确保品牌在线上市场的高效渗透与增长。

• 消费者研究、终端渠道研究
• 开放看纯乙方，或甲乙方兼备的市场研究背景

The incumbent is responsible for the managing the company's marketing strategies planning and implementation, as well as overall branding and image.

对日韩市场进行充分调研与分析，研究市场及竞品发展状况，定期进行市场预测及情报分析，为公司决策提供依据，参与产品规划及GTM策略制定；

0-1 build up the brand and grow the market in North American and Eurpoean regions mainly. Drive the company's growth by creating and executing comprehensive marketing plans that align with the company's overall business objectives. Oversee all marketing functions, including branding, market research, product development, and digital marketing.

The role is responsible for the brand to be further developed and grown deeply in the US market

#ChinaGoGlobal

作为首席营销官，您将领导我们的营销团队，制定并执行全面的市场策略，以确保公司在目标市场的领导地位。您将负责策划和管理各种营销活动，提升品牌知名度，以及推动销售增长。

#GoGlobal

作为公司的全球市场负责人, 您将对公司在全球的市场战略负责

Contribute to headquarter communication projects and strategies from conceptualisation stage to effectively increase relevance of all brand initiatives in APAC.

The Vice President of Marketing will serve as a pivotal member of the executive team, responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth. This role requires a deep understanding of the cruise industry, a keen eye for trends, and the ability to create compelling narratives that resonate with our target audiences.