快速消费品(FMCG)行业 数字营销与电子商务职位

you will be responsible for managing and executing comprehensive marketing strategies that drive brand awareness, engagement, and growth in the Chinese market. This role will encompass both traditional and digital marketing channels with a strong emphasis on e-commerce. You will work closely with cross-functional teams to ensure alignment of marketing efforts with overall business objectives and to maximize ROI.

Initiate and manage end-to-end integrated marketing campaigns in the Euro region

1. 整体把控万宁线上电商（大贸+跨境）采购业务，带领电商采购团队进行商品类目整体的品类规划、制定商品引进规划，制定销售计划及预算，完成部门指标，推动各类目的持续健康发展。
2. 负责产品规划，上游资源、供应商资源的开发、引进 ，价格谈判及品质稳定，能够给公司带来优势价值链或竞争力的产品。

1、负责公司抖音平台内容策划，粉丝增量，销售转化率及价值挖掘等全盘管理；

2、负责制定阶段性营销策略、内容策划，促进转化率并提高商品附加值；

• 本科以上学历，5年以上内容电商平台运营管理经验，熟悉包括达人直播商务建联、短视频分销、直播间运营、DP管理、商城店铺运营等各种模式
• 熟悉抖快线上活动的推广手段，并具备实际操作经验，善于学习和总结分析

一个品牌传播战略职位，旨在协调带领包括媒体传播与社交传播团队和外部供应商，以实现品牌的整合营销目标。该职位需要负责品牌传播策略规划、传统媒体与数字营销策划与落地等多个方面的工作

负责全球数字营销日历计划和重要节日节点，品牌典型数字营销传播案例打造

0-1 build up the brand and grow the market in North American and Eurpoean regions mainly. Drive the company's growth by creating and executing comprehensive marketing plans that align with the company's overall business objectives. Oversee all marketing functions, including branding, market research, product development, and digital marketing.

Newly opened role to support financial reporting, budget and analysis on regional level. At the same time, you will be working with internal teams on finance digital projects, such as RPA, ERP projects.

Build up the online channels and plan the annual digital marketing activities accordingly, manage and supervise the day to day commercial operations across our on-line channels including but not limited to JD, Tmall, Douyin, Red book and etc., in China.

Lead brand key franchise end to end consumer engagement marketing campaign across traditional marketing, digital & social marketing so to create a consumer centric and consistent brand experience.