销售职位 - 市场营销类别

Responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer engagement, and sales growth.

The Marketing Project Manager is responsible for planning, executing, and overseeing marketing projects to achieve the company's brand promotion and sales objectives. This role requires excellent project management skills, market insight, and cross-departmental communication abilities to ensure projects are completed on time, within budget, and to the high quality standards.

The Marketing Manager will be responsible for developing and executing marketing strategies to promote our Microcontroller Units (MCUs) and analog IC in the mass market, aiming to increase brand awareness, drive sales, and expand market share.

负责公司品牌内容与媒介策略的制定，建立完善的品牌营销体系，品牌传播及新媒体传播策略，建立用户心智。基于电商销售和线下渠道销售需求，组织产出各类产品营销素材，牵头重大营销节点线上、线下营销策划、市场推广、营销策略和实施方案。

1.根据品牌全年策略，制定年度营销策划与传播推广方案；

2.根据公司的销售计划制定品牌营销方案，提高品牌忠诚度、实现顾客购买转化率、拉动销售的市场推广策略，带团队进行专业创意营销活动的策划及执行，主要交付指标：核心渠道搜索量、NPS等

作为芯片公司产品管理副总裁，您将领导并管理公司的芯片产品线，负责从市场洞察、产品规划、定义、开发到上市的全过程。您将与研发团队、销售、市场及客户紧密合作，确保产品能够满足市场需求，并持续优化产品策略以驱动业务增长。

• Leads the China marketing strategy helping to formulate the overall strategy to drive awareness and sales of key Brands and new product launches.
• Development and execution of the commercial segment strategy in conjunction with global marketing team.

The product manager works closely with all in- and external stakeholders to provide profitable growth and increase market share. The Product Manager reports to the Director of Marketing APAC/EMEA, in matrix with the local Marketing & Sales Director APAC.

Facilitate and support the development of long term strategies for each function and operation unit across the Group globally, roll out the strategic planning platform, promote the improvement in sales and operation efficiency and ensure the adequate allocation of resources across the Group.

梳理品牌定位，根据品牌定位和产品定位结合市场需求制作并运营内容，以内容为驱动力提升销售和品牌势能。

负责在抖音.微信.直播平台.小红书.B站等新媒体的运营及推广工作，制定季度及月度的运营推广计划，并带领团队推进执行，助力销售目标；

1.准确把握公司的品牌定位，产品定位，负责制定市场推广策略和推广工作，并推动落地执行，及时提供市场反馈；
2.负责对接战略客户市场，支撑细分市场分析报告，支撑区域、战略客户的销售决策；

1、负责公司抖音平台内容策划，粉丝增量，销售转化率及价值挖掘等全盘管理；

2、负责制定阶段性营销策略、内容策划，促进转化率并提高商品附加值；

* Orchestrate and supervise the product's launches and push growth within the APAC portfolio

* Coordinate the communication with regional offices of licensed Brands, explore possible channels to enhance business development for assigned brands

* Convey brand positioning and promotional messages to Sales team through comprehensive marketing mix, conduct training to distribution partners in the region

1、承接集团公司及事业部的总体规划，协助品牌事业部总经理制定所辖品牌的中长期策略规划并推动落地实施。

2、负责建立、提炼、积累、传承全品类品牌的品牌资产，确定并巩固品牌定位、产品定位，为销售/运营部门提供参考。

岗位将协助我们在中国市场上市一个健康能量饮料相关的新品牌，您将负责市场调研、草拟和制定产品细节，以及方案落地和业务扩展的运营工作。您将与销售、市场营销、运营、生产和财务等各个部门密切合作，规划并且执行战略，以及推广我们的健康能量饮料产品，推动收入增长，并提升客户满意度。

1. 整体把控万宁线上电商（大贸+跨境）采购业务，带领电商采购团队进行商品类目整体的品类规划、制定商品引进规划，制定销售计划及预算，完成部门指标，推动各类目的持续健康发展。
2. 负责产品规划，上游资源、供应商资源的开发、引进 ，价格谈判及品质稳定，能够给公司带来优势价值链或竞争力的产品。